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Discovered by medical research, developed by biochemists & designed to heal your hair. Virtue's patented Alpha Keratin 60ku® protein was developed to heal the skin of wounded soldiers. Now, they use that protein to give you your best hair humanly possible. . It’s pulled to where it's needed, strand by strand, smoothing, resurfacing and filling in cracks of damage.

Virtue

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Award-winning line of haircare products featuring unique ingredients and benefits designed to deliver immediate, high-performing results while keeping hair and scalp health at top-of-mind. All their formulas are color-safe, heat and UV protective, vegan, cruelty and gluten-free, and without harmful ingredients such as parabens, sulfates (SLS or SLES), mineral oil and petrolatum.

R+CO

Brands

We've curated our product selection to be the best hair care brands on the market. We believe in taking care of your hair, so we hope you'll invest in your hair beyond your salon visit!

Ask your stylist which products are right for your hair type & goals at your next appointment.